Personæ
For National & Multinational Brokerages
Every agent. Every lead.
Answered in seconds —
not in fifteen hours.
An AI agent identity for every agent in your brokerage — responding to every lead instantly, personally, and on-brand. 24/7, across every market. Patent-pending.
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The Solution
A Simulated Agent Identity for every agent.
The moment a lead comes in — for any agent, in any market — Personae responds in seconds with a video and voicemail in that agent's own face and voice. It books the showing, nurtures the lead, and revives the cold ones. Automatically. No staff. No new software in your CRM.
Instant, personal response to every inquiry Email + ringless voicemail — within seconds, every time, 24/7.
A 5-touch cadence that books and re-books From new lead to showing to win-back — fully automated.
Email-first — no 10DLC, no DNC headaches Sidesteps the texting-compliance friction that stalls agent outreach.
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The Engine — See It Live
Five touches. Zero staff effort.
These are examples. The wording, the voice, and the backgrounds are tailored to your brand — your words, your look, your world. If you can picture it, just ask.
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Why It Wins For Brokerages
The recruiting & retention edge — across every agent.
Give your agents a tool that converts the leads they're losing today, and two things happen: they produce more, and they stay. In a post-settlement talent war, the brokerage that makes its agents more money wins recruiting. This is that tool — your brand, every agent, every market.
Recruit & retain
Agents go where they win. A tool that turns more of their leads into closings is an offer no competitor can match — at any split.
Personal at scale
Each agent's own face and voice — so it still feels personal to the lead, at every desk, in every market.
04
Total Visibility
Every agent, every lead, every deal — on one dashboard.
For the first time, HQ sees the whole funnel across every market in real time: leads in, responses fired, showings booked, cold leads revived, and 🔥 hot-lead signals the moment a prospect engages. Benchmark offices and agents. Spot the leaks before they cost you a quarter.
Speed
response time per agent
Deals
showings + close rate
🔥 Hot
live engagement signals
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Why Nobody Else Can Copy It
A patent-pending moat — not a chatbot.
Filed patent family
Five provisional patents on the simulated-identity engagement system. This is protected IP, not an off-the-shelf autoresponder.
The right video at every stage
Each prospect gets the right video for where they are — first touch, follow-up, or re-engagement — in your agent's face and voice. Nobody in real estate is doing this at scale.
Built for the enterprise
Centralized brand control + per-agent authenticity + one dashboard — designed for national rosters from day one.
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The Problem — Multiplied
Your agents are losing the leads you already paid for.
Every agent is their own bottleneck. Leads from your portals, your sites, and paid sources sit for hours while the prospect calls the next agent. Across thousands of agents, that's a fortune in paid leads dying in inboxes.
917 min
average agent reply time
Over fifteen hours to respond to a new lead — long after the prospect went with whoever answered first.
100×
the 5-minute rule
Reply within five minutes and you're 100× more likely to connect — 21× more likely to qualify — than at thirty. Almost no agent hits it.
0.4–1.2%
typical lead conversion
The industry converts under 1.5% of leads. The top 10% convert 3–5% — the gap is speed and follow-up, not the leads.
Sources: real-estate lead-response & conversion benchmarks, 2025 · Harvard Business Review / MIT, “The Short Life of Online Sales Leads.”
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The Cost, Across Your Roster
One slow agent is a leak.
A national roster is a fortune.
Recover just one extra closing per agent per year —
$50M+ / yr
across 5,000 agents at a $10,000 average commission. The leads are already coming in. You're paying for them. They're leaking out the bottom.
Illustrative. Replace with your agent count, lead volume, and average commission for a tailored model.
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Next Step
Pilot one office.
Prove it. Then roll out the brokerage.
White-glove onboarding, your brand and agents, live in days. We'll model your numbers and run a 60-day pilot in one office — measured against your own funnel. You only scale it if it pays.
Personae · Your Mirror Image · hello@usepersonae.com
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