Personæ
For Orthodontic Groups & DSOs
Every location. Every lead.
Answered in seconds —
in your brand's voice.
An AI orthodontist identity for every practice in your group — responding to every new-patient inquiry instantly, personally, and on-brand. 24/7. Patent-pending.
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The Solution
A Simulated Orthodontist Identity for every practice.
The moment a lead comes in — at any location — Personae responds in seconds with a video and voicemail in your orthodontist's own face and voice. It books the consult, reduces no-shows, and revives dead leads. Automatically. No staff. No new software in the practice.
Instant, personal response to every inquiry Email + ringless voicemail — within seconds, every time, 24/7.
A 5-touch cadence that books and re-books From new inquiry to pre-visit to win-back — fully automated.
Email-first — no 10DLC, no PHI exposure, no carrier BAAs Sidesteps the compliance headaches that stall texting programs.
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The Engine — See It Live
Five touches. Zero staff effort.
These are examples. The wording, the voice, and the backgrounds are tailored to your brand — your words, your look, your world. If you can picture it, just ask.
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Why It Wins For Groups
One standard of intake excellence — across every location.
Corporate sets the brand, the scripts, the cadence, the look. Every location delivers the same flawless first impression — no more "it depends who's at the front desk." Consistency is the thing chains can never buy with headcount. Now it's a setting.
Centralized control
Brand voice, treatment menus, offers, and compliance language — governed from HQ, deployed everywhere.
Local authenticity
Each practice's own orthodontist, face, and voice — so it still feels personal to the family, at every location.
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Total Visibility
Every location, every lead, every booking — on one dashboard.
For the first time, corporate sees the whole funnel across the group in real time: leads in, responses fired, consults booked, no-shows recovered, and 🔥 hot-lead signals the moment a prospect engages. Benchmark locations against each other. Spot the leaks before they cost you a quarter.
Speed
response time per location
Bookings
consults + show rate
🔥 Hot
live engagement signals
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Why Nobody Else Can Copy It
A patent-pending moat — not a chatbot.
Filed patent family
Five provisional patents on the simulated-identity engagement system. This is protected IP, not an off-the-shelf autoresponder.
The right video at every stage
Each prospective patient gets the right video for where they are — first touch, follow-up, or re-engagement — in your orthodontist's face and voice. Nobody in orthodontics is doing this at scale.
Built for multi-site
Centralized brand control + per-location authenticity + one dashboard — designed for groups from day one.
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The Problem — Multiplied
The bigger you get, the more leads leak at the front desk.
Every location is its own intake bottleneck. Response times vary, follow-up is inconsistent, and corporate has no visibility into the leads dying across the group — the ones you already paid to generate.
1 in 5
new-patient calls unanswered
The average practice misses one in five new-patient calls outright. Every one books somewhere else.
100×
the 5-minute rule
Reply within five minutes and you're 100× more likely to connect than at thirty. Almost no practice hits it.
1 in 4
of inquiries become a booked consult
Without fast, personal follow-up, only about a quarter of new-patient inquiries turn into a booked consult — the rest leak to the practice across town.
Sources: orthodontic & dental intake benchmarks · Harvard Business Review / MIT, “The Short Life of Online Sales Leads” · case-conversion data.
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The Cost, Across Your Group
One slow front desk is a leak.
Thirty of them is a flood.
Recover just one new case per practice per week —
$14M / yr
across 50 practices at a $5,500 average case value. The demand is already there. You're paying for it. It's leaking out the bottom.
Illustrative. Replace with your group's practice count, call volume, and average case value for a tailored model.
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Next Step
Pilot three practices.
Prove it. Then roll out the group.
White-glove onboarding, your brand and providers, live in days. We'll model your numbers and run a 60-day pilot — measured against your own intake. You only scale it if it pays.
Personae · Your Mirror Image · hello@usepersonae.com
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