Personæ
For Multi-Rooftop Dealer Groups
Every up. Every internet lead.
Answered in seconds —
in your store's voice.
A simulated salesperson identity for every rooftop in your group — responding to every inquiry instantly, personally, and on-brand. 24/7. Patent-pending.
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The Solution
A Simulated Salesperson Identity for every rooftop.
The moment a lead comes in — at any rooftop — Personae responds in seconds with a video and voicemail in your store's own face and voice. It sets the appointment, primes the visit, recovers no-shows, and revives dead leads. Automatically. No staff. Nothing new in your CRM or DMS.
Instant, personal response to every up Email + ringless voicemail — within seconds, every time, 24/7.
A 5-touch cadence that sets and re-sets appointments From new lead to test drive to win-back — fully automated.
Email-first — no 10DLC, no DNC/TCPA headaches Sidesteps the texting-compliance friction that stalls BDC outreach.
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The Engine — See It Live
Five touches. Zero staff effort.
From the first inquiry to the win-back, your store's identity answers every up automatically — in its own face and voice. These are real examples.
New Inquiry
within seconds
Pre-Visit
before the visit
These are examples. The wording, the voice, and the backgrounds are tailored to your group — your stores, your brand, your world. If you can picture it, just ask.
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Why It Wins For Groups
One standard of intake excellence — across every rooftop.
Corporate sets the brand, the scripts, the speed. Every rooftop delivers the same flawless first response — no more "depends which store, which BDC agent, which shift." Consistency a multi-rooftop group could never buy with headcount. Now it's a setting.
Centralized control
Brand voice, offers, and compliance language — governed from HQ, deployed to every rooftop at once.
Local authenticity
Each store's own face and voice — so it still feels personal to the shopper, at every location.
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Total Visibility
Every rooftop, every up, every deal — on one dashboard.
For the first time, the group sees the whole funnel across every store in real time: leads in, responses fired, appointments set, no-shows recovered, and 🔥 hot-lead signals the moment a shopper engages. Benchmark rooftops against each other. Spot the leaks before they cost you a month.
Speed
response time per store
🔥 Hot
live engagement signals
05
Why Nobody Else Can Copy It
A patent-pending moat — not a chatbot.
Filed patent family
Five provisional patents on the simulated-identity engagement system. This is protected IP, not an off-the-shelf autoresponder or a generic BDC tool.
The right video at every stage
Each shopper gets the right video for where they are — first touch, follow-up, or re-engagement — in your store's face and voice. Nobody in auto retail is doing this at scale.
Built for multi-rooftop
Centralized brand control + per-rooftop authenticity + one dashboard — designed for dealer groups from day one.
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And The Leads You're Already Paying For
Today, they're dying in the queue.
You know this part. Internet leads land in the CRM and wait — hours for a real reply, if a human gets to them at all — while the shopper hears back from competing stores. Personae is what closes that gap, at every rooftop, automatically.
Hours
the average internet-lead reply
By the time a store responds, the up has already engaged three other dealerships.
100×
the 5-minute rule
Reply within five minutes and you're 100× more likely to connect than at thirty. Almost no BDC hits it on every shift, at every rooftop.
Unworked
leads that never get a real reply
A large share get an auto-reply, then silence. Paid traffic, wasted — multiplied by every store.
Sources: automotive internet-lead-response benchmarks · Harvard Business Review / MIT, “The Short Life of Online Sales Leads.”
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What It's Costing You
One slow store is a leak.
Thirty rooftops is a flood.
Recover just one extra delivery per rooftop per week —
$4.6M / yr
across 30 rooftops at a $3,000 average combined gross. And that's before the F&I and the service-drive lifetime value behind every one. The demand is already there. You're paying for it. It's leaking out the bottom.
Illustrative. Replace with your rooftop count, lead volume, and average gross for a tailored model.
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Next Step
Pilot one rooftop.
Prove it. Then roll out the group.
White-glove onboarding, your brand and stores, live in days. We'll model your numbers and run a 60-day pilot at one rooftop — measured against your own CRM. You only scale it if it pays.
Personae · Your Mirror Image · hello@usepersonae.com
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